The 10 Most Successful TikTok Campaigns of 2022

Ilir Pruthi
3 min readApr 1


An illustration of a person on a pedestal dancing in front of an oversized phone.

The year 2022 was full of incredible marketing campaigns that left consumers in awe. The innovative use of digital platforms, creative storytelling, and social media engagement grabbed the attention of millions of people around the world. From promoting products to raising awareness for social issues, brands found new ways to connect with their audiences on a deeper level.

In this post, I’ll take a closer look at the 10 most successful TikTok campaigns of 2022 that set the bar high for future marketing endeavors. So, buckle up and get ready to be inspired!

  1. “The Hashtag Challenge Plus” by Dior
    Dior’s Hashtag Challenge Plus campaign invited users to create their own short videos using Dior Beauty products and provided links to purchase the products featured in the videos. With over 7 billion views, this campaign was a huge success.
  2. “Drive Thru” by Chipotle
    Chipotle’s “Drive Thru” campaign encouraged users to show their love for the brand by creating videos of themselves ordering at a drive-thru. The campaign garnered over 4.5 billion views and was a hit among Chipotle fans.
  3. “Transformation Challenge” by Gymshark
    Gymshark’s “Transformation Challenge” encouraged users to share their fitness transformation stories on the platform. The company also partnered with influencers to promote the campaign, which resulted in over 2.2 billion views.
  4. “TikTok Fashion Month” by Vogue
    Vogue’s “TikTok Fashion Month” showcased short-form videos featuring the latest trends and styles in the fashion world. The campaign amassed over 1.7 billion views and helped to boost the brand’s relevance among younger audiences.
  5. “Prince x TikTok” by Prince
    Prince’s estate partnered with TikTok to launch a campaign featuring rare footage of the late artist and encouraged users to create their own videos to his music. The campaign amassed over 1.5 billion views and helped to introduce Prince’s music to a new generation of fans.
  6. “Booty Bop” by Abercrombie & Fitch
    Abercrombie & Fitch’s “Booty Bop” campaign invited users to create videos of themselves dancing to a catchy tune. The company also provided links to shop the featured looks, which resulted in over 1.2 billion views.
  7. “TikTok Winter Wonderland” by Guess
    Guess’ “TikTok Winter Wonderland” campaign showcased short-form videos featuring their winter collection. The campaign generated over 1 billion views and helped to increase brand awareness among TikTok’s younger audience.
  8. “The Happy Song” by McDonald’s
    McDonald’s launched their “The Happy Song” campaign, featuring a catchy tune and dance routine. The company also invited users to create their own videos using the song, resulting in over 800 million views and increased brand engagement.
  9. “Musicology” by Sony Music India
    Sony Music India’s “Musicology” campaign featured popular songs with original choreography and encouraged users to create their own dances. The campaign reached over 450 million views and helped to increase brand visibility among the platform’s young audience.
  10. “Year of the Ox” by Nike
    Nike’s “Year of the Ox” campaign celebrated Chinese New Year with videos featuring the Air Jordan 1 Low OG “Chinese New Year” sneaker. The campaign generated over 100 million views and helped to increase sales for the brand in China.

That’s a wrap on the 10 Most Successful TikTok Campaigns of 2022! I hope you’ve enjoyed reading about these innovative and creative marketing campaigns. Let me know your thoughts and if you have any TikTok campaign success stories of your own.